The UK Pavilion - World Expo 2010, colloquially known as the Seed Cathedral, was a sculpture structure built by a nine member conglomeration of British business and government resources directed by designer Thomas Heatherwick.
The UK Pavilion was planned to stand out from the other 200 pavilions. "Instead of trying to shout above the noise, we aimed to do one powerful thing with simplicity and clarity, insisting on surprising visitors by the absence of screens and technological devices. And, because many of the Expo’s seventy million visitors would only see the pavilion from the outside and many more would only experience it on internet or television, we also realised that the outside of the pavilion needed to tell you what was going on inside. The way to achieve this was to make the building be a manifestation of its content." (Text source: Heatherwick Studio)