Designed by Duangrit Bunnag Architects (DBALP), The concept of Alila Cha-am is essentially about nature. Not about cultural locality, but purely about its natural context.
The project is laid out in a linear approach. The sequences of space poetry begins with a geometrical landscaped courtyard, a large white marble piazza, which brings you to grand marble steps that lead to a large open-air lobby with a latticed-wood structure spanning 18 metres; it finishes at a seemingly never-ending stretch of the reflective pool that meets the horizon. A beach-front restaurant marks the end.(Text Source: Archdaily)